The ICC Publishes New Marketing Code

The 11th edition of the Advertising and Marketing Communications Code of the International Chamber of Commerce was officially launched on 19 September in New York City. ICAS and its members were proud to actively contribute to the revision process as part of the ICC Global Marketing and Advertising Commission.

Originally created in 1937, the ICC Code has become the foundation for many national advertising codes. Numerous Self-Regulatory Organizations (SROs) around the world either adopt the ICC Code as their national standard or align their provisions with it.

This latest revision brings key updates to strengthen provisions in crucial areas such as influencer marketing, artificial intelligence (AI), and environmental claims, as well as important guidelines for marketing to children and teenagers. A detailed overview of all changes is available here, including a new checklist feature designed to make the Code more accessible and user-friendly for marketers.

The new ICC Code was unveiled during the ICAS Meetings in New York City, coinciding with the 2024 conference of the US National Advertising Division of BBB National Programs – bringing representatives of the three organizations together for the first time.

Find here the Basics of the ICC Code & ICCCode Checklist and Download the Code here.