Useful Links

The following websites contain a wealth of resources on trends in the advertising sector and advertising self-regulation:

• The International Advertising Association (IAA)
• The World Federation of Advertisers (WFA)
• The International Chamber of Commerce (ICC)
• The Word of Mouth Marketing Association (WOMMA)
• The Mobile Marketing Association (MMA)
• The International Alliance for Responsible Drinking (IARD)
• The International Food and Beverage Alliance (IFBA)
• The Responsible Advertising and Children Programme (RAC)
• The European Advertising Standards Alliance (EASA)
• The European Association of Communications Agencies (EACA)