Logo of the Advertising Regulatory Board (ARB) of South Africa

New South African SRO joins ICAS

On 1 January 2019, the recently established Advertising Regulatory Board (ARB) of South Africa became a member of the International Council for Advertising Self-Regulation (ICAS) in replacement of the Advertising Standards Authority (ASA), the...

influencer marketing

Standards foster transparency of influencer marketing

Brands increasingly work with social media influencers to promote their products or services to a targeted audience of consumers. Research by the World Federation of Advertisers (WFA) shows that global spending on influencer marketing...

How are Self-Regulatory Organizations financed?

Ever wondered how Advertising Self-Regulation is financed? Based on information collected on 48 markets, the International Council for Advertising Self-Regulation (ICAS) has put together a short note describing the main funding models in place...

Global Marketing Code now updated

On 25 September 2018, the International Chamber of Commerce (ICC) released a new edition of its Advertising and Marketing Communications Code. This Code is a global reference in the field of advertising self-regulation and...

GALA joins ICAS

Today, the Global Advertising Lawyers Alliance (GALA) officially joined the International Council for Ad Self-Regulation (ICAS) as associate member. GALA is a global network of lawyers with expertise and experience in advertising, marketing and...

New ICC guidance on mobile marketing

The International Chamber of Commerce (ICC) recently issued new guidance on mobile marketing: The ICC Guide for Responsible Mobile Marketing Communications (12 April 2018) The Mobile supplement to the ICC Resource Guide for Self-Regulation...

ICAS adopts priorities for 2018-2019

The International Council for Ad Self-Regulation (ICAS) held its Annual Meeting and Conference on Wednesday 18 April 2018 in Helsinki, Finland, gathering around 40 senior executives involved in the promotion of responsible advertising around...