Category: ICAS news

influencer marketing

Standards foster transparency of influencer marketing

Brands increasingly work with social media influencers to promote their products or services to a targeted audience of consumers. Research by the World Federation of Advertisers (WFA) shows that global spending on influencer marketing...

How are Self-Regulatory Organizations financed?

Ever wondered how Advertising Self-Regulation is financed? Based on information collected on 48 markets, the International Council for Advertising Self-Regulation (ICAS) has put together a short note describing the main funding models in place...

GALA joins ICAS

Today, the Global Advertising Lawyers Alliance (GALA) officially joined the International Council for Ad Self-Regulation (ICAS) as associate member. GALA is a global network of lawyers with expertise and experience in advertising, marketing and...

ICAS adopts priorities for 2018-2019

The International Council for Ad Self-Regulation (ICAS) held its Annual Meeting and Conference on Wednesday 18 April 2018 in Helsinki, Finland, gathering around 40 senior executives involved in the promotion of responsible advertising around...

New edition of the SRO Guide

On 12 December 2017, the International Council for Ad Self-Regulation (ICAS) released the third edition of its International Guide to Developing a Self-Regulatory Organization. The 58-page report is a source of reference on Advertising...

ASA South Africa joins ICAS

Today, the Advertising Standards Authority (ASA) of South Africa officially became the 29th member of the International Council for Ad Self-Regulation (ICAS). The ASA is an independent self-regulatory body which has been safeguarding consumers and protecting...

Ad Self-Regulation explained

Explaining Advertising Self-Regulation in 1 minute? This is now possible thanks to a short animated video developed by the International Council for Advertising Self-Regulation (ICAS) together with its sister organization EASA. Available on YouTube, the video...

Ministers call for aligned Standards

On 8 November 2017, Ministers of the Asia-Pacific Economic Cooperation (APEC) issued a joint statement instructing government officials “to continue working on aligning advertising standards” and recognizing “the benefits, effectiveness and efficiency of public...

ICAS extends reach to the Middle East

On Friday 6 October 2017, the Advertising Business Group (ABG), the Dubai-based Self-Regulatory Body, officially became the 28th member of the International Council for Ad Self-Regulation (ICAS). ICAS is a global platform which promotes...