ICAS

The International Council for Advertising Self-Regulation

ICAS and EASA Meetings 2026 | Milan, 18–21 May

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A key international gathering for advertising self-regulation

ICAS is pleased to announce that the ICAS & EASA Meetings 2026 will take place in Milan, Italy, from 18–21 May 2026, bringing together the global self-regulation community for collaboration, discussion, and strategic exchange. 

The meetings are organized in partnership with our sister organization, the European Advertising Standards Alliance (EASA) and hosted by the Istituto dell’Autodisciplina Pubblicitaria (IAP), a founding member of ICAS.

This multi-day event will feature internal strategy sessions, joint ICAS–EASA discussions, ICAS Global Think Tank meetings, policy-focused sessions, networking opportunities and social gatherings, including the ICAS 10th Anniversary Dinner on 19 May. 

Event overview

Monday, 18 May

Venue: Portolano Cavallo

  • 17.00 – 18.00 | ICAS Global Think Tank Meeting: The next regulatory wave: risks, spill-over effects and the role of self-regulation

Presentations by Jeffrey Greenbaum, Partner, Frankfurt Kurnit and Sibylle Stanciu, ICAS Global Think Tank Director 

Panel discussion moderated by Guy Parker, ICAS Global Think Tank President

  • Andrea Malfatti, Director Public Affairs, Global Food Policy, Ferrero
  • Brinsley Dresden, GALA President
  • Catherine Bate, President & CEO, Ad Standards, Canada 
  • Donata Cordone, Partner Portolano Cavallo
  • Ludovic Basset, Director General, EASA

Tuesday, 19 May

Venue: Google Milan, Isola Building C, Via Federico Confalonieri 4, 20124 Milan

  • 9.00 – 12.00 | ICAS Internal Meetings: Strategy Session (ICAS members only, agenda shared seperately)
  • 12.00 – 13.30 | Lunch
  • 13.30 – 17.00 | ICAS Global Think Tank Meetings – TRUSTED ADVERTISING: FROM PROMISE TO PROOF TO PERSUASION – Demonstrating Value and Closing the Trust Gap in Self-Regulation

Keynote: Matt Bourn, Director of Communications at the Advertising Association and author of Trusted Advertising.

Panel 1: Trusted Advertising: From Promise to Proof

  • Charley Stoney, President, VoxComm
  • Guy Parker, Chief Executive, ASA
  • Matt Bourn, Director of Communications, AA
  • Unstereotype Alliance (speaker TBC)
  • Moderator: Otto van der Harst, CEO, SRC

Panel 2:

Panel Discussion: From Proof to Persuasion: The Trust Challenge for Self-Regulation

  • Matt Lambert, CEO, The Portman Group
  • Michael Todd, Global Head of Industry Relations, Google
  • Mary Engle, EVP Policy, BBB National Programs 
  • Stephan Loerke, CEO, WFA
  • Sara Denby, Director, Oxford Future of Marketing Initiative
  • Moderator: Mathilde Fiquet, Special Adviser, EPC
  • 19.00 – late | ICAS 10th Anniversary – Velavevodetto
    • Dress code: Casual Chic

Wednesday, 20 May

Venue: Le Village by CA Milano, Corso di Porta Romana 61, 20122 Milan

  • 9.30 – 10.00 | Welcome Coffee and Registration

10.00 – 11.00 | Host Welcome

  • Ludovic Basset, Director General, EASA
  • Vincenzo Guggino, Secretary General, IAP (Italy)
  • Dr. Giorgio Greppi, Director, Media Services Department AGCOM
  • 11.00 – 12.30 | Joint EASA/ICAS Session: Self Regulation around the Globe: Where do we stand?

Keynote Speech: 
José Domingo Gómez Castallo, former Director General of AUTOCONTROL

Panel Discussion:

  • Mary Engle, Executive Vice President Policy at BBB National Programs, USA
  • Orla Twomey, Chief Executive, Advertising Standards Authority, Ireland and Chairwoman, EASA
  • Hilary Souter, Chief Executive, Advertising Standards Authority (NZ) and President of ICAS
  • Tudor Manda, Deputy Head of Office, EASA (moderator)
  • 12.30 – 13.30 | Networking Lunch
  • 13.30 – 14.30 | Advertising Industry Roundtable – High level insights: The Future of Advertising is now

Stephan Loerke, CEO, World Federation of Advertisers

Jack Myers, Media Ecologist

Panel Discussion ”Self-Regulation for a New Era” 

  • Stephan Loerke, CEO, World Federation of Advertisers
  • Jack Myers, Media Ecologist
  • Guy Parker, Chief Executive, Advertising Standards Authority UK (moderator)
  • 14.30 – 15.00 | Networking Coffee
  • 15.00 – 16.30 | EASA SR Committee & Global Tour de Table

Panel Discussion ”Tackling ad scams and enforcing SRO decisions”

  • Philip Milton, Meta
  • Guy Parker, Chief Executive, ASA UK
  • Tudor Manda, Deputy Head of Office and Self-Regulation Development Manager, EASA (moderator)

Panel Discussion ”Non-alcoholic alternative products”

  • Jayne Taylor, CEO, ABAC Australia
  • Fiona Vening, Compliance, Copy Advice & Training, SRC Netherlands
    Ines Ollero Candau, Digital Development and Project Manager, EASA (moderator)
  • 17.00 – 20.30 | IAP 60th Anniversary Celebration @ La Triennale

o 17.00: Registrations of participants
o 17.15: Event opening
o 17.30: Keynote speech
o 18.00: 1st panel “The strong bond between creativity and law”
o 18.45: 2nd panel “The compass of the imagination: managing complexity in a changing environment”
o 19.15 Closing Remarks
o 19.30: Cocktail
Dress code: Casual Chic

Thursday, 21 May

Venue: Le Village by CA Milano

  • 9.00 – 10.00 | Welcome Coffee
  • 10.00 – 11.30 | EASA Board Meeting (EASA members only)
  • 10.00 – 12.00 | ICAS APAC + AMERICAS Meeting (ICAS members only)
  • 11.30 – 12.00 | EASA General Assembly (EASA members only)
  • 12.00 – 13.30 | Networking Lunch
  • 13.30 – 15.00 | EASA Policy Sessions – Focus on AI-generated advertising transparency and HFSS Advertising
  • 15.00 – 16.00 | Networking Coffee
  • 16.30 – 19.30 | Social Activity: Guided visit of Museo del ‘900
  • 19.30 – late | EASA Gala Dinner @ Terrazza Martini

Who attends

The meetings bring together:

  • national advertising self-regulatory organisations from across the world
  • representatives from international, regional and national industry bodies, associations and companies
  • policy experts, practitioners and invited stakeholders in advertising self-regulation
  • ICAS and EASA leadership and member delegates 

This forum provides a platform for exchanging best practices, engaging in strategic discussions and strengthening global cooperation on self-regulatory approaches to advertising challenges.

Practical information

  • Further announcements regarding the meeting agenda and the official registration details will be shared via mail. For any questions, please contact the ICAS and/or EASA secretariats.
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