COVID-19

ICAS has issued together with EASA and CONARED a statement on the importance of responsible advertising and COVID-19 in English, French and Spanish.

Our members are also taking many actions for the benefit of consumers, businesses and regulators in these unprecedented times. SROs clamp down on advertisements that make unsubstantiated claims and exploit people’s fears and anxieties, they prioritize COVID-19 complaints and provide advice to the industry. Industry Associations inform and support their members and inspire them to take positive action. Read what our members are doing below:

Country/RegionOrganizationAction
Canada Ad StandardsAd Standards created an advisory to remind advertisers about their claim substantiation obligations
BelgiumJEPJEP published a statement in French and Dutch
FranceARPPARPP issued a statement on responsible advertising
IndiaASCIASCI takes quick action against misleading advertising through Social Media and WhatsApp
IrelandASAIASAI issued a reminder to advertisers not to make unsubstantiated claims
New ZealandASANZASANZ provides free AdHelp COVID-19 Information
SpainAUTOCONTROLAUTOCONTROL published a reminder to advertisers to adhere to the codes and laws
The NetherlandsSRCSRC issued a statement on responsible advertising
UKASAThe ASA introduced a new quick and easy reporting form and advice to consumers
USABBBNPThe NAD issued a Fast-Track SWIFT complaint resolution system
EuropeEASAICAS, EASA and CONARED Statement on the Importance of Responsible Advertising and COVID-19
GlobalIAAThe IAA publishes COVID-19 Alerts
Global WFAWFA provides to marketers a COVID Compendium highlighting brand actions around the world
AustraliaAd StandardsAd Standards is committed to providing a responsive and efficient advertising complaints adjudication system
ChileCONARConar is actively ensuring that the Chilean Code of Advertising Ethics is respected when it comes to COVID-19 claims.
Share this: