Codes and standards

The global reference for Ad Self-Regulation is the Consolidated ICC Code or Consolidated Code of Advertising and Marketing Communications Practice of the International Chamber of Commerce.

All Self-Regulatory Codes incorporate the basic principles that all advertising should be legal, decent, honest and truthful, that every advertisement should be prepared with a due sense of social responsibility and should conform to the principles of fair competition, as generally accepted in business, and that no advertisement should impair public confidence in advertising.


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