Our Purpose
Independent by Nature. Diverse by Design.
Innovative by Purpose.
The ICAS Global Think Tank is a first-of-its-kind, inclusive platform for advertising and self-regulation, created to lead in times of rapid change — such as the rise of AI and evolving societal expectations. Built to anticipate rather than react, it begins with open discussion and ends by informing the standards that shape advertising practices worldwide.
Independent
by nature
Anchored in the credibility and impartiality of independent Ad Standards Bodies the Think Tank operates free from political interests striving to bring trust, transparency, & integrity to its work.
Diverse and truly
global by design
From global brands and agencies to ad standards bodies, media owners, academics, and legal experts, the Think Tank convenes a diverse, multi-stakeholder network that reflects the complexity of the global advertising ecosystem and brings together stakeholders committed to responsible advertising worldwide.
Innovative and
effective by purpose
Through open dialogue and forward-looking research, the Think Tank will generate insights that influence the future of advertising regulation. Its outputs will shape the codes, guidance and policies ultimately enforced by respected SROs —turning ideas into action.
Challenges
We face major technological, social
& environmental challenges
These have significant implications for media and marketing
While their role in democracies worldwide is crucial for providing information & driving
innovation, they are also experiencing a worrying decline in public trust.
Members
Global Think Tank members so far
We focus on being a true partner.
our Voices
What our Founding members say
Orla Twomey
“EASA is proud to sponsor the launch of the ICAS Global Think Tank. We believe it’s a meaningful and powerful asset. Our Alliance can definitely benefit from the fresh insights and new connections the think tank will provide; we hope that our work and actions can be informed by the studies and think pieces it will produce. We very much look forward to contributing to its development and activities.”
Michael Todd
“EASA is proud to sponsor the launch of the ICAS Global Think Tank. We believe it’s a meaningful and powerful asset. Our Alliance can definitely benefit from the fresh insights and new connections the think tank will provide; we hope that our work and actions can be informed by the studies and think pieces it will produce. We very much look forward to contributing to its development and activities.”
Stephen Woodford
“We know from all our research that the public responds best to work that is trusted, inclusive and sustainable. Advertising makes an important and valuable social and economic contribution, supporting jobs and livelihoods, helping businesses to grow, and raising awareness of important social and public health issues. However, the expectations of advertising from the public are always evolving and this new thinktank will help our industry collectively develop the standards of responsible advertising to meet the requirements of these changing times.”
Guy Parker
“The ASA is delighted to be a founding sponsor of the ICAS Global Think Tank. I’m convinced the Think Tank will widen the net of expert contributors to effective ad self-regulation, developing insights on the most pressing global issues of the day, to the benefit of the industry, people and society.”
Richard Bean
“We’re honoured to support the launch of the ICAS Global Think Tank. The Think Tank will provide a vital forum in which the global advertising self-regulatory community will connect to analyse and address complex challenges. Ad Standards, like our European colleagues and those in the Americas, Asia and the Pacific, stands to gain immensely from the Think Tank’s work, and we’re eager to contribute to its establishment and growth. ”
Francis Stones
“At TikTok, we're delighted to show our support for the International Council for Advertising Self-Regulation's Global Think Tank. We are committed to playing our role in building a responsible advertising industry, which in part includes developing effective advertising self-regulation standards, that promote transparency, honesty, and therefore increase trust in our industry. In this fast changing world, the ICAS Think Tank will play a vital role in standard setting, and benefit consumers across the world.”
why we care
Guy Parker
ICAS President and Chief Executive
of the ASA, UK
“We’re truly excited to launch the ICAS Global Think Tank. We’re confident it will provide the platform we need to address some of the most pressing issues facing the advertising sector today, generating insights that will help inform evidence-based policymaking, elevate ad standards and ultimately benefit people and communities worldwide. If you or your business want to contribute to, please get in touch”.
Stephan Loerke
CEO of World Federation of Advertisers
& Vice-President of ICAS
“There is no divine right to advertise. Marketers have a license to operate. And we can lose it. In order to maintain it, we need to keep up with a rapidly changing society. And that can be challenging because society is changing ever faster. The ICAS Global Think Tank is a multi-stakeholder initiative focused on responsible advertising practices. It will play an important role in helping us understand and address the significant challenges we face today. It has our full support.”
who we are
In the ICAS Global Think Tank we
- Organize roundtables and discussions around global topics;
- Analyze emerging issues and technological developments that affect advertising and ad self-regulation
- Produce briefs and research papers to inform policy decisions at ICAS and ad standards bodies (SROs);
- Help shape the development of policies for companies and advertising industry associations.
Let’s create a space for open & honest discussions, collaborative engagement & research.
In these times of change and uncertainty, advertising needs to work better for people, communities, brands, and the media. How can our advertising standards and self-regulatory organizations better support the industry to ensure responsible marketing across all media channels?
Contact Us
