IARD joins the ICAS Global Think Tank

The ICAS Global Think Tank is pleased to welcome the International Alliance for Responsible Drinking (IARD) as a new member.

IARD brings together leading beer, wine and spirits producers around a shared commitment to reducing harmful drinking and promoting responsible practices. Its global experience in responsible alcohol marketing, including digital and influencer marketing, will bring valuable expertise to the Think Tank’s work.

The addition of IARD further broadens the range of perspectives represented within the ICAS Global Think Tank, which brings together advertising self-regulatory organizations, industry, platforms, legal experts and other stakeholders to explore emerging challenges and strengthen effective, credible and future-ready advertising self-regulation.

Julian Braithwaite, President and CEO of IARD, said:

IARD is delighted to join the ICAS Global Think Tank and work alongside partners committed to strengthening responsible marketing and effective self-regulation. IARD has developed global standards for responsible digital and influencer marketing of alcohol, and we look forward to sharing our experience of putting those standards into practice across different markets, while learning from the wider expertise of Think Tank members.As marketing channels, technologies and consumer behaviours continue to evolve, collaboration of this kind is increasingly important. The Think Tank provides a valuable forum for sharing best practice, anticipating emerging challenges and ensuring that self-regulatory standards remain effective, credible and fit for the future.

ICAS looks forward to working closely with IARD and drawing on its expertise across future Think Tank projects and discussions.

Find out more about IARD here.

Find out more about the ICAS Global Think Tank here.