COVID-19

ICAS has issued together with EASA and CONARED a statement on the importance of responsible advertising and COVID-19 in English, French and Spanish.

In August 2020, ICAS and EASA also published a Report on Advertising Self-Regulation in times of Covid-19.

Our members have taken many actions for the benefit of consumers, businesses and regulators in these unprecedented times. SROs clamp down on advertisements that make unsubstantiated claims and exploit people’s fears and anxieties, they prioritize COVID-19 complaints and provide advice to the industry. Industry Associations inform and support their members and inspire them to take positive action. Read what our members are doing in our report and below:

Country/Region	Organization	Action
Canada	Ad Standards	Ad Standards created an advisory to remind advertisers about their claim substantiation obligations and Ad Complaints during the COVID-19 Pandemic: An August Update
Belgium	JEP	JEP published a statement in French and Dutch
France	ARPP	ARPP issued a statement on responsible advertising
India	ASCI	ASCI takes quick action against misleading advertising through Social Media and WhatsApp
Ireland	ASAI	ASAI issued a reminder to advertisers not to make unsubstantiated claims
New Zealand	ASANZ	ASANZ provides free AdHelp COVID-19 Information
Spain	AUTOCONTROL	AUTOCONTROL published a reminder to advertisers to adhere to the codes and laws
The Netherlands	SRC	SRC issued a statement on responsible advertising
UK	ASA	The ASA introduced a new quick and easy reporting form and advice to consumers
USA	BBBNP	The NAD issued a Fast-Track SWIFT complaint resolution system
Europe	EASA	ICAS, EASA and CONARED Statement on the Importance of Responsible Advertising and COVID-19
Global	IAA	The IAA publishes COVID-19 Alerts
Global	WFA	WFA provides to marketers a COVID Compendium highlighting brand actions around the world
Australia	Ad Standards	Ad Standards is committed to providing a responsive and efficient advertising complaints adjudication system
Chile	CONAR	Conar is actively ensuring that the Chilean Code of Advertising Ethics is respected when it comes to COVID-19 claims.