Document Library

This Document Library includes useful resources on Advertising Self-Regulation produced by ICAS and by third parties.

DISCLAIMER: Please note that ICAS does not in any way endorse those publications listed below which are authored by third parties. Such publications are included here for information purposes and ICAS neither guarantees the accuracy of the content nor accepts responsibility for the opinions expressed.

Date	Category	Author(s)	Document title
25/03/2025	Report	ICAS	2024 ICAS Global Facebook of Self-Regulatory Organizations
02/12/2022	Report	ICAS	2021 Global Factbook of Advertising Self-Regulatory Organizations
10/12/2021	Report	ICAS	2020 Global Factbook of Advertising Self-Regulatory Organizations
23/11/2021	Standards	ICC	ICC Framework for Environmental Marketing Communications
16/11/2020	Report	ICAS	2019 Global Factbook of Advertising Self-Regulatory Organisations
13/8/2020	Report	ICAS & EASA	Advertising Self-Regulation in times of COVID-19
30/07/2020	Report	ICAS	ICAS Report on Advertising standards and practices on non-discrimination
26/06/2020	Toolkit	ICC	The Benefits of Advertising Self-Regulation
22/07/2019	Report	ICAS	2018 Global Factbook of Advertising Self-Regulatory Organizations
03/12/2018	Report	ICAS	2017 Global Factbook of Advertising Self-Regulatory Organizations
26/11/2018	Media Release	ICAS	Advertising standards foster transparency of influencer marketing
01/10/2018	Report	ICAS	How are Self-Regulatory Organizations financed?
25/09/2018	Standards	ICC	Advertising and Marketing Code
19/06/2018	Standards	ICC	Mobile supplement to the ICC Resource Guide for Self-Regulation of Interest Based Advertising
12/04/2018	Standards	ICC	Guide for Responsible Mobile Marketing Communications
12/12/2017	Report	ICAS	International Guide to Developing a Self-Regulatory Organisation
14/08/2017	Report	FAR	Best Practice Advertising Regulation Checklist
10/08/2017	Report	Deloitte	Assessing the benefits of a self-regulatory advertising complaints handling system
14/12/2016	Standards	ICC	Reference Guide on Advertising to Children
08/12/2016	Standards	ICC, ESOMAR	International Code on Market, Opinion and Social Research and Data Analytics
26/10/2016	Media Release	ICAS	New ICAS launched in October in Lisbon
03/10/2016	Standards	EASA	Best Practice Recommendation on Online Behavioural Advertising
31/05/2015	Standards	EASA	Best Practice Recommendation on Digital Marketing Communications
06/05/2015	Standards	ICC	Guide on Native Advertising
01/03/2015	Public sector	OECD	Industry Self-Regulation: Role and Use in Supporting Consumer Interests
30/09/2014	Standards	IARD	Digital Guiding Principles: Self-Regulation of Marketing Communications for Beverage Alcohol
20/08/2014	Public sector	APEC	Action Agenda on Advertising Standards and Practice Development
31/03/2014	Standards	ICC	Framework for Responsible Marketing Communications of Alcohol
20/12/2012	Standards	ICC	Resource Guide for Self-Regulation of Online Behavioural Advertising
30/11/2011	Standards	IARD	Guiding Principles: Self-Regulation of Marketing Communications for Beverage Alcohol
31/07/2011	Standards	ICC	Framework for responsible environmental marketing communications
31/01/2011	Report	AFAA, IAA	Advertising Self-Regulation in Asia and Australasia
21/05/2010	Public sector	WHO	Recommendations on the Marketing of Foods and Beverages to Children
31/03/2010	Public sector	WHO, FAO	International Guidelines on pesticide advertising
31/05/2007	Standards	ICC	International Code of Direct Selling
30/04/2004	Standards	EASA	Best Practice Self-Regulatory Model
31/05/2002	Standards	EASA	Common Principles and Operating Standards of Best Practice
31/12/1981	Public sector	WHO	International Code of Marketing of Breast-Milk Substitutes