Coalition for Better Ads becomes truly global
Today, the Coalition for Better Ads (CBA) announced that the scope of the Better Ads Standards for desktop and mobile web would be extended to all countries and regions of the world. Up to now, the program had focused on Europe and Northern America. The decision to make the Standards global results from extensive research involving more than 66,000 consumers and showing that consumers’ perception of annoying ad formats are largely aligned across countries and regions.
As of 9 May 2019, the Coalition’s Better Ads Experience Program will start assessing compliance with the Better Ads Standards for desktop and mobile web in regions outside of North America and Europe. The Program certifies web publishers that agree not to use the most disruptive ads identified in the Standards. To date, approximately 70 publishers representing nearly 300 domains and 27 countries have certified compliance with the Coalition’s Standards and the requirements of the Better Ads Experience Program. The Program includes an independent dispute resolution mechanism developed by the US Advertising Self-Regulatory Council (ASRC) in consultation with the International Council for Advertising Self-Regulation (ICAS).