New ICC guidance on mobile marketing

The International Chamber of Commerce (ICC) recently issued new guidance on mobile marketing:

• The ICC Guide for Responsible Mobile Marketing Communications (12 April 2018)
• The Mobile supplement to the ICC Resource Guide for Self-Regulation of Interest Based Advertising (19 June 2018)

Both papers were developed as part of a toolkit promoting a common approach to self-regulation of mobile marketing across borders. Their objective is to helps Self-Regulatory Organizations (SROs) and advertisers safeguard consumer trust and privacy in markets with soaring mobile expansion.

Find out more on the ICC website.