ICAS

The International Council for Advertising Self-Regulation

ICAS Global Think Tank Publishes First “Think Pieces” and Unveils New Visual Identity

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The ICAS Global Think Tank has taken a major step forward in shaping global conversations around responsible advertising in the age of AI, with the release of its first two “Think Pieces” — expert contributions that explore the ethical challenges posed by the use of artificial intelligence in advertising.

The publications were launched during a webinar held on 8 September, titled:
“Beyond Simple Labelling – A Nuanced Approach to Transparency in AI-Generated Advertising,” featuring a presentation by Konrad Shek, Public Policy & Regulation Director at the UK Advertising Association.

Konrad shared insights from his paper, which unpacks the complexity behind proposals for mandatory labelling of AI-generated advertising content and advocates for a more balanced, context-sensitive approach to transparency. The session was hosted and moderated by Guy Parker, President of the ICAS Global Think Tank and Chief Executive of the UK Advertising Standards Authority (ASA), and was attended by self-regulatory organizations (SROs), policy experts, and industry leaders from around the world.

These Think Pieces, authored by experts from the UK and South Africa and peer-reviewed by a diverse and global working group, reflect the mission of the ICAS Global Think Tank — to be a truly global, inclusive, and forward-thinking forum,” said Guy Parker.
“We want to stimulate critical discussion, deepen understanding, and highlight areas for further inquiry — especially around the pressing challenges facing advertising today. We’re excited to facilitate meaningful conversations and provide practical, policy-relevant insights. And we warmly invite anyone with an interest in the future of responsible advertising to join us.

To mark this milestone, the ICAS Global Think Tank launched its new visual identity and a dedicated Think Tank section on the ICAS website: https://icas.global/thinktank/

Here, you’ll also find the first two Think Pieces:

  1. Beyond Simple Labelling – by Konrad Shek
  2. AI in Advertising – Governance, Regulation and Other Troubles – by Steven Sidley

Both publications aim to stimulate informed debate and help ad standards bodies and stakeholders around the world converge on shared principles and practical approaches to emerging challenges.

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