ICAS Latin American Chapter Heads to Uruguay

Following the success of its previous meetings in Bogotá and Buenos Aires, the ICAS Latin American Chapter is set to meet for the third time — this year in Montevideo, Uruguay.

The meetings, which will take place from September 29th to 1 October, will once again be held in conjunction with the Latin American Meetings of the World Federation of Advertisers (WFA). Hosted in Uruguay’s capital, the event will bring together leading voices in advertising self-regulation, policy, and industry leaders from across the region.

This year’s agenda will delve into high-impact topics such as artificial intelligence in advertising and the responsible use of influencer marketing. These discussions aim to foster regional alignment and reinforce best practices in responsible advertising, all while responding to the dynamic digital and regulatory landscape.

Registration for the Montevideo meetings are open. We look forward to welcoming ICAS members and partners from across Latin America to continue strengthening the region’s commitment to effective, transparent, and ethical advertising.