The new ICAS is launched!

Meeting in Lisbon, Portugal, on 26 October 2016, representatives of the advertising industry and of Self-Regulatory Organisations (SROs) from across the globe decided to launch a new International Council for Ad Self-Regulation (ICAS) to act as an international platform to promote effective advertising self-regulation worldwide. The new ICAS unites SROs, Regional SRO associations and international Industry Associations. It forms a powerful Council that will facilitate the establishment of new SROs in emerging markets, help empower them, and provide a platform to discuss and work on solutions regarding the global challenges faced by the advertising industry.

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