Coalition for Better Ads becomes truly global
Today, the Coalition for Better Ads (CBA) announced that the scope of the Better Ads Standards for desktop and mobile web would be extended to all countries and regions of the world. Up to...
New South African SRO joins ICAS
On 1 January 2019, the recently established Advertising Regulatory Board (ARB) of South Africa became a member of the International Council for Advertising Self-Regulation (ICAS) in replacement of the Advertising Standards Authority (ASA), the...
New Global Database of Advertising Self-Regulatory Organizations
The International Council for Advertising Self-Regulation (ICAS) is launching a Global Database of Advertising Self-Regulatory Organizations (SROs) and a Factbook with basic facts and figures on key markets across Europe, America, Asia-Pacific, Africa and...
Standards foster transparency of influencer marketing
Brands increasingly work with social media influencers to promote their products or services to a targeted audience of consumers. Research by the World Federation of Advertisers (WFA) shows that global spending on influencer marketing...
How are Self-Regulatory Organizations financed?
Ever wondered how Advertising Self-Regulation is financed? Based on information collected on 48 markets, the International Council for Advertising Self-Regulation (ICAS) has put together a short note describing the main funding models in place...
Global Marketing Code now updated
On 25 September 2018, the International Chamber of Commerce (ICC) released a new edition of its Advertising and Marketing Communications Code. This Code is a global reference in the field of advertising self-regulation and...
Coalition for Better Ads launches Dispute Resolution Program
On 24 July 2018, the Coalition for Better Ads, an industry initiative aimed at improving consumers’ experience with online advertising, announced the launch of an independent dispute resolution mechanism for the Program, developed with leading...
GALA joins ICAS
Today, the Global Advertising Lawyers Alliance (GALA) officially joined the International Council for Ad Self-Regulation (ICAS) as associate member. GALA is a global network of lawyers with expertise and experience in advertising, marketing and...
New ICC guidance on mobile marketing
The International Chamber of Commerce (ICC) recently issued new guidance on mobile marketing: The ICC Guide for Responsible Mobile Marketing Communications (12 April 2018) The Mobile supplement to the ICC Resource Guide for Self-Regulation...
ICAS adopts priorities for 2018-2019
The International Council for Ad Self-Regulation (ICAS) held its Annual Meeting and Conference on Wednesday 18 April 2018 in Helsinki, Finland, gathering around 40 senior executives involved in the promotion of responsible advertising around...
MEMBERS ONLY AREA