ICAS and EASA are ready to welcome you to Istanbul!

ICAS and EASA are looking forward to the upcoming Joint Meetings, that will take place from 24 to 26 April, hosted by our Turkish SRO member, RÖK. This three-day event will be a unique opportunity to network, meet colleagues from the ad standards bodies and industry associations from all over the world and exchange ideas on the most topical issues in advertising. 

Istanbul will also host another key event in the field of marketing and advertising: the WFA Global Marketer Week scheduled to take place from April 25 to April 28. On Wednesday, WFA has kindly extended the invitation to our members to attend their Policy Forum and the Better Marketing Session. ICAS and EASA members are also excited to attend the WFA flagship conference, the Global Marketer Conference, on Thursday 27 April. 

Below members can access the schedule (it can still be subjected to changes). Keep an eye on your inbox for updates. For any questions you can contact the EASA and ICAS secretariat.

Schedule

Monday, 24 April

09.00 – 12.00 RÖK Workshop – Swisshotel the Bosphorus
The workshop will focus on influencer marketing with speakers from RÖK, EASA, ASCI (India) and ARPP (France).
Agenda will follow. Workshop held in Turkish with simultaneous translation to English.

12.00 – 13.15 Welcome Lunch – Swisshotel the Bosphorus

13.15 – 16.30 ICAS Open Meeting – Swisshotel the Bosphorus
The ICAS Open Meeting will explore the topics of diversity and inclusion as well as dark patterns. Among the confirmed speakers are Sara Denby, Head of the Unstereotype Alliance Secretariat of UN Women, and Nicholas McSpedden Brown, Policy Analyst at OECD.
Agenda will follow. 

18.30- 19.00 Reception – Feriye Palace, Yıldız, 34349 Beşiktaş/İstanbul, Türkiye 

19.00- Late Gala Dinner and Global Best Practice Awards – Feriye Palace, Yıldız, 34349 Beşiktaş/İstanbul, Türkiye 

Tuesday 25 April

09.45- 11.30 ICAS AGM & Strategy Session – Swisshotel the Bosphorus

11.30 – 13.00 Lunch Break – Swisshotel the Bosphorus

13.00- 15.15 SR Committee – Global Tour de Table – Swisshotel the Bosphorus
Agenda will follow. 

15.15 – 15.30 Coffee Break – Swisshotel the Bosphorus

15.30 – 17.00 EASA Board – Swisshotel the Bosphorus
Agenda will follow.

17.00 – 17.30 EASA AGM – Swisshotel the Bosphorus
Agenda will follow.

19.00 – Late Dinner – Madam Nica Restaurant

Wednesday 26 April

08.30 – 14.00 – WFA Policy Forum – Swisshotel the Bosphorus
During this session, we will take a closer look at the fast-changing pressures from environmental, social and governance (ESG) perspectives and how these translates into company frameworks or policies for responsible marketing. For more information, please refer to WFA website.

09.00 – 13.00 Social Activity
The social activity consists of a tour of Old City, discovering the history of Istanbul. For members that did not register for the Policy Session.

15.00 – 18.00 WFA Better Marketing session – Jolly Joker
With environmental sustainability high on the consumer agenda, brands have been increasingly accused of greenwashing. This interactive session will explore the fine line between getting it right or wrong and try to offer some serious perspectives for how brand marketers can get it right.

19.00 – Late Informal Dinner – Litera

Locations

Meetings venue 

Swissôtel The Bosphorus, Vişnezade, Acısu Sokaği No:19, 34357 Beşiktaş/İstanbul

WFA Better Marketing Session venue

Jolly Joker, İstiklal, Balo Sk. No:22, 34435 Beyoğlu/İstanbul

Gala Dinner, Monday 24/04

Feriye Palace, Yıldız, 34349 Beşiktaş/İstanbul, Türkiye 

Dinner, Tuesday 25/04

Madam Niça, Gümüşsuyu, Ömer Avni Mahallesi, İnönü Cd. No:42, 34437 Beyoğlu (The Artisan MGallery Hotel)

Informal Dinner, Wednesday 26/04

Litera, Tomtom Mah. Yeni Çarşı Cad. No: 32 Floor: 6 Beyoğlu / Istanbul

WFA Global Marketer Conference

Istanbul Lufti Kirdar ICEC, Harbiye, Darülbedai Caddesi No:4, Taşkışla Cd., 34367 Şişli