The Advertising Standards Authority of Singapore joins ICAS as associate member

ICAS is delighted to announce that the Advertising Standards Authority of Singapore (ASAS) has become a new associate member 

Brussels, 22 October 2021: The International Council for Advertising Self-Regulation (ICAS) and its members warmly welcome the Advertising Standards Authority of Singapore (ASAS) as an associate member. 

The ASAS is the self-regulatory body of the advertising industry in Singapore. It was established in 1976 as an advisory council under the Consumers Association of Singapore (CASE) to promote ethical advertising. The Council brings together the advertising industry in Singapore, including the advertisers, advertising agencies, media owners and other supporting organizations as well as government agencies.  The ASAS regulates the advertising industry through the Singapore Code of Advertising Practice (SCAP). Based on this code, the ASAS provides advice to the industry to make sure their advertising campaigns are in compliance with the code as well as community standards. The ASAS also deals with complaints about advertisements and issues sanctions if advertisements are found in breach. 

The Advertising Standards Authority of Singapore now joins 24 advertising self-regulatory bodies across the world that are part of the ICAS network, as well as other national, regional and international industry bodies committed to responsible advertising. 

Guy Parker, ICAS President and Chief Executive of the ASA, UK, stated:

We are honored to welcome the ASAS to our global network. For 45 years the ASAS has played an important role in Singapore, both in protecting consumers from unethical advertising and in ensuring a level playing field for businesses. Our network will certainly benefit from their expertise and knowledge. But Singapore is also a thriving economy in Southeast Asia and at the forefront of many digital developments. The ASAS will strengthen our global network, which is particularly important at a time when technological developments are evolving fast and strong and effective self-regulatory solutions are needed at a global level.”  

Manisha Kapoor, ICAS Vice-President and Secretary-General of ASCI, India, added:

As a critical consumer market for global and local businesses, Asia’s representation in the ICAS network is strengthened by ASAS’s onboarding. Singapore is a long established business hub in Asia, and therefore this is an important development. I look forward to working with the ASAS team to help shape a more responsible and agile narrative for self-regulation in Asia, and globally.” 

Prof Ang Peng Hwa, ASAS Chairman, said:

“The Advertising Standards Authority of Singapore (ASAS) is delighted to join the International Council for Advertising Self-Regulation (ICAS) as an associate member. As the only advertising self-regulatory entity in Singapore, ASAS works collaboratively with the industry and local regulators to ensure ethical advertising.  We are moving into a volatile, uncertain, complex and ambiguous future with new challenges emerging in an endemic world, particularly with e-commerce and the digital landscape. Joining ICAS, the global platform promoting effective advertising self-regulation, affords ASAS access to observe and learn how advertising standards are upheld and enhanced internationally.  ICAS presents an excellent platform for support and sharing of best practices and networking with our counterparts in advertising self-regulation around the world.”

Find out more about the ASAS

For media inquiries, please contact Ms Sibylle Stanciu, ICAS Director, at +32 486 890250 or send us an email.

Share this: